What is Brand?

Before your trusted mobile device springs out and you start googling, what does brand mean to you? For us we imagine it to be what people say about you when you’re not in the room… Best put, it’s all about the way you want to be and are perceived!

Let’s play a game…

As original as they come, you are effectively your own “brand”. So to get started create a list of 5 buzzwords/adjectives of how you think you are perceived. Then get your peers/friends/family to do the same about you and see how they match up. Remember beauty is in the eye of the beholder, no 2 people think the same so be in for a treat! This can be real eye opener when it comes to your own business. Funnily enough, this was how thestudio came to develop our core values on an all-important away weekend. Click here to see what else we get up to on our team challenge weekends!

I heart Heinz…

So why do we swoon over beloved brands? Compelled by smart marketing, being creatures of habit and coerced by our own product experiences, it’s no wonder that certain brands develop a special place in our hearts. Maybe it was a past childhood memory of the first time you were rewarded with Cadbury’s chocolate or you vividly remember your mother’s Prada bag and always thought you’d have one just like that when you’re older. So maybe this love developed from a young age or good experiences. One thing’s for sure, everyone has a favourite.

Top Dog…

Ferrari, Louis Vuitton, Versace… we’re guessing images of beautiful beaches, bejewelled individuals and extravagance are not far off when exquisite names are mentioned. They even play a role in indicating status, wealth and social standing. Yes, brands are much more than just a nicely embodies and logos, they shout out that they are luxurious, sought after and prized possessions.

It’s in the Mist…

Brands rarely state what we perceive them to be, rather they have a tendency exhibit images and we as a society are lead to believe what and how they want to be perceived. Their brand perspectives are hidden in the silver lining and in how they make you feel! That’s why here at thestudio we always aim to please, so when you leave you’ll feel like a customer who’s come first!